i2we develops communities of shared identities on Facebook, the largest social network with over 250 million members. We provide applications where users can share stories and interact with other Facebook members that are most like them.

i2we believes in building software that is good for people. We know that the strength of a community is determined by the contribution and engagement of the community members. Our focus is to build community groups and give users the tools to communicate and share their interest in those communities.

i2we was launched in May of 2007 by Karel Baloun, the first senior engineer at Facebook, and is backed by IDG Ventures.

Karel Baloun - CEO & Founder

Karel has over 10 years of technical leadership experience with internet and online social applications. Karel's entrepreneurial experience includes roles as architect and CTO of mEgo, and Founder and CEO of ptrades.com, a full featured commodity trading community site. Previously, Karel was the first senior software engineer at Facebook Inc, where he architected and managed development of site components. His book "Inside Facebook", found at FBbook.com, documents his year at the company and the state of the industry. Karel also architected and lead development of the templating engine that still serves all of Looksmart.com and Findarticles.com. Fluent in Japanese, Mr. Baloun co-developed a Java wireless information server, and led trial installations at Toshiba and NTT Docomo. Karel holds a Masters in Social Psychology from UC Santa Cruz. When not glued to his laptop, Karel loves nature, yoga, the occasional marathon, and travel with his family.

Ray McFadden - Board Member

Ray is a seasoned executive with over 15 years of experience managing the development of consumer online applications. Prior to i2we, Ray operated his own business for six years providing product development, strategy, and new business development consulting for both established companies and startups such as SFGate.com, cairo.com, MailFrontier, and Claria. For five years, he was Senior Director at Excite@Home where he oversaw consumer products for the broadband business, and earlier managed excite.com's personalization and registration products. He also helped launch, and was the Director of Programming for Sega Channel, the first digital cable service. Prior to Sega Channel, Ray was a management consultant with Cornerstone Research. Ray received his MBA from the Haas School of Business, UC Berkeley, and his BA from Georgetown University. Ray enjoys spending time playing games with his boys, cycling and making woodchips in his basement.

Dion Lim - Founder & Board member

Dion is the President and COO of Simply Hired. He is an experienced entrepreneur and Fortune 500 executive with a 15-year track record of catalyzing change, exercising sound business judgment, and getting things done. His past entrepreneurial experience spans the Internet and financial worlds: co-founder of Epinions.com (now Shopping.com), COO at Chinese portal Sina.com, Director of Business Development at Quote.com (now Lycos), and co-founder of the "dot-com Petri dish" Round Zero. He also had successful stints at marketing with Schwab and as an analyst with both Morgan Stanley and Hambrecht & Quist. Dion has a BA in Political Economy from UC Berkeley. Dion enjoys guiding his children to glorious heights, and has a certain penchant for red Swingline staplers.

Phil Sanderson - Board member

Phil is the Managing Director of IDG Ventures SF, focusing on media technology and information technology investments. Previously he spent 9 years as a General Partner at WaldenVC. Phil is on the Board of Directors of VitalStream (VSTH) and served on the Boards of IPIX (IPIX) and NIKU (NIKU). Prior to WaldenVC, Phil worked as an investment banker in Robertson Stephens' New Media and Information Technology Groups where he managed initial public offerings and mergers and acquisitions assignments for CBT Systems, Computer Learning Centers, Electronic Arts, Fritz Integrated Logistics, Spectrum HoloByte, Sierra On-line, and Vantive, among others. He has also worked in Goldman Sachs' corporate finance group and has founded and operated three companies. Phil is the Co-Chairman of the VCNetwork and YVCA, two non-profit organizations consisting of more than 1000 venture capitalists and serves on the Board of the Western Association of Venture capitalists (WAVC). Phil received his MBA from Harvard Business School, and his A.B. from Hamilton College. Phil runs really, really far.